![]() ![]() ![]() Sites using link-building schemes saw rankings plummet. Google introduced its Penguin algorithm in 2012 which targeted low quality links. If you get penalized, it reduces your page rank, decreasing the chances that your content will be found - or, if the penalties are bad enough, you can be removed from the search index altogether. Page layout - If the ratio of visible text to HTML is low, the linking page may be seen as poor quality. Mirrored pages - If similar pages on multiple sites are linking to you from the same anchor text, search engines may see this is a link building scheme. A low rank means the site’s domain score may be artificially inflated. Low domain trust score - This is based on the number of backlinks from trusted domains to the domain providing the backlink. There are several things which can increase the toxicity of a backlink from a search engines perspective including: ![]() HARefs has a simplified explanation of link quality: What are toxic backlinks? Google states it like this: Toxic backlinks may not only harm your rank, but could also lead to penalties from search engines. On the other end of the spectrum, links from side with low authority, or ‘spammy’ sites, may not help your rank. Even a no-follow link from a strong site can give your rank a boost. They tell search engines that a trusted authority vouches for your content. While each backlink may theoretically be a vote of confidence in your site, links from trustworthy sites with high-authority are the best. Backlinks - The Good, The Bad, and the Ugly In this post, we'll look at what toxic backlinks are, how they hurt your SEO efforts, and how you can get rid of them to protect your rankings. Too many toxic backlinks can harm your ranking. Most backlinks are good, some are great, and others are toxic. But like so many aspects of SEO optimization, link building is not straightforward. Earning backlinks is an essential part of off-site SEO, and obtaining more backlinks is called link building. ![]()
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